205.663.4542
News | Contact | Investor Login

2020 BUSINESS PLAN

(Approved by 2019 Executive Committee 11/21/19)  

(Approved by 2019 Board of Directors 12/19/19)  

 

Vision Statement

To be a champion for Shelby County as the premier place to live and do business.

 

Mission Statement

To partner with community stakeholders to support stability and foster economic vitality throughout Shelby County.

 

Business Development & Support Group

 

ShelbyOne – Next Level Up! Mission:

Increase quality job growth throughout Shelby County by helping our existing businesses compete in an ever-changing marketplace, and to grow and thrive here.

 

– Host annual “Small Business Celebration”.

 

– Host 8th Annual “Industry Appreciation Reception” event.

 

– Host Annual “Industry Block Party” event.

 

– Complete a minimum of 75 new business contact” visits.

 

– Maintain and grow database and targeted solution strategies for workforce needs, challenges to growth being faced, potential opportunities for growth, out of area suppliers, etc. within targeted clusters identified by 58, INC.

 

– Build on specific cluster meetings (Manufacturing & Distribution, Career Tech focus groups in Healthcare, Corporate Operations and Manufacturing) for our existing business base as identified by 58, INC. in their recruitment of new to market retail, commercial and industrial firms.

 

– Continue “Manufacturing & Distribution Roundtable” program to create a platform for Shelby County business and industry to discuss issues and opportunities relating to growth.

 

– Collaborate with 58, INC. in creating a “Supply Chain Asset Map” listing all suppliers and their capabilities allowing end users to know about local suppliers with whom they can do business.

 

– Collaborate with 58, INC on other potential apprenticeship opportunities based upon training needs expressed during “business contact” visits and training needs survey.

           

2020 Business Plan – Approved 12/19/19

Page Two

 

– Provide direct support and assistance to 58, INC. as a full partner in all recruitment efforts for new to market industry, retail and commercial businesses.

 

– Provide Shelby County “get acquainted” and personalized tours for Company officers being recruited to Shelby County.

 

– Offer “orientation” program for all new management-level hires for new businesses in Shelby County providing these individuals with newcomer information on public services, schools, entertainment, recreation, etc.

 

– Hold a minimum of four industrial tours of area companies (small business and industry) as part of the “Ready to Work” program conducted at high schools throughout Shelby County.

 

– Assist 100 business owners and entrepreneurs through the Chamber’s Business Support Center efforts.

 

– Assist in the creation of 275 new jobs through growth of Shelby County’s existing business and industry.

 

– Hold a minimum of four “Go & Grow Workshops” on topics of interest to small businesses and industry.

 

– Host 5th Annual “Business Outlook Conference” in collaboration with University of Montevallo’s Stephens College of Business and other Shelby County chambers.

 

– Develop and distribute 6th Annual “Business Outlook Survey” in the Fall of 2020 to gauge what Shelby County businesses think the climate will look like for 2021.

 

– Continue Entrepreneur Roundtable program for interested participants.

 

– Continue developing the “Women’s Business Council”.

 

Maintain and grow the “Green Business” recognition program for Shelby County businesses.

 

– Host a “Business Recycling Day”.

 

– Collaborate on other informational seminar opportunities that develop through our partnerships

 

– Grow the webinar series options for small business owners on topics important to their growth.

 

Communications & Marketing Group

 

– Create and edit six printed issues of Business Connections, the Chamber’s monthly newsletter, which will appear in Shelby Living magazine.

 

– Produce twelve electronic issues of Business Connections to be sent to all investor levels each month.

 

– Produce weekly e-mail updates to investors on programs and activities.

 

– Promote Chamber investors as well as Chamber and Community events through Social Media (Facebook, Linked-In, Twitter, Instagram, etc.).

 

 

2020 Business Plan – Approved 12/19/19

Page Three

 

– Produce four editions of the Who’s Who of Shelby County, a quarterly directory of Sustaining level investors and above, which will appear in Shelby Living magazine.

 

– Produce an annual Directory of Membership level investors and above to be published in the annual “Shelby County Newcomers and Visitors Guide” produced by Shelby County Newspapers, Inc.

 

– Update Chamber’s website (content and registration with all major search engines).

 

– Continue developing and promoting the usefulness of the Chamber website by reflecting the expanded program of work.

 

– Produce press advisories and news releases on Chamber programs and events and distribute to local media.

 

– Produce press advisories and news releases on Chamber programs and events and distribute to local media.

 

– Increase media contact relationships.

 

Community & Career Development Group

 

ShelbyOne – Next Level Up! Mission:

Establish a business-driven workforce readiness approach via a partnership between business, community, our schools and our training providers ensuring Shelby County companies can recruit and retain the employees and managers they need.

 

– Grow the Chamber’s interactive “career readiness” programs in local schools:

 

– Increase business participation in the “Kuder Navigator” career planning system

(8th -12 grades) to inform students on career opportunities in Shelby County,

 

– Complete 7th year of “Keeping It Real” programs for 9th Grade students

throughout Shelby County schools, and begin 8th year.

 

– Grow business participation in the “Connect 2 Careers” program for 10th grade students throughout Shelby County schools.

 

– Conduct 5th year of “Communication Matters” a “soft skills” workforce

development program for 11th Grade students throughout Shelby County.

 

– Increase number of schools and businesses participating in the 2nd “Ready To

Work” program for 12th grade students throughout Shelby County.

 

– Recognize and support student and educator excellence in the classroom by

hosting the 6th Annual “Student and Educator of the Year Luncheon” program

recognizing excellence in the classroom and providing scholarships and

stipends for multiple recipients.

 

– Partner with educators and training providers throughout Shelby County to

increase career and college ready rates by 3%.

 

-Hold 5th Annual “State of our Schools” Luncheon program, inviting all Shelby County Superintendents to give an update.

 

– Hold Annual Boots & Bow Ties Silent Auction to support Student and Educator scholarships.

 

 

2020 Business Plan – Approved 12/19/19

Page Four

 

– Partner with key employers, education leaders and service providers to increase “career readiness” understanding and opportunities to give all those entering the workforce the skills needed by Shelby County employers:

 

– Collaborate with education and other training providers to continue career and

college readiness rate increases throughout Shelby County schools measured

through the State Department of Education’s career and college ready

indicators.

 

– Represent Shelby County on the new WIOA Region 4 (CAPTE) Board

established to better serve the workforce needs of business and industry and

economic development at the local level.

 

– Increase Shelby County business representation on the WIOA Region 4

(CAPTE) Board.

 

– Engage and support the Central Six – Region 4 Workforce Council to facilitate

workforce readiness and training in Shelby County.

 

– Hold quarterly “Academic Leaders Council” meeting for all Shelby County Superintendents and College/University presidents to go over workforce needs in Shelby County.

 

– Advocate and support “ready to work” programming in schools throughout Shelby County.

 

– Promote importance of health awareness (healthy lifestyles) to the business community by:

 

– publishing a “Health Focus of the Month” in Business Connections, the

Chamber’s monthly newsletter.

 

– Holding Annual “Healthcare Professionals of the Year” program in collaboration with the Chamber’s Annual Shelby County Healthy Lifestyles Expo for Shelby County businesses.

 

– Partner with community leaders and healthcare providers to develop and

expand opportunities unique to Shelby County.

 

– Develop and coordinate informational seminars on healthcare topics of interest

to small businesses and industry.

 

– Coordinate and hold Annual “Public Safety Awards” Luncheon in October recognizing public safety departments throughout Shelby County.

 

– Coordinate and hold Annual “Shelby County Diamond Awards” recognizing a Citizen of the Year, Public Servant of the Year and Non-Profit Organization of the Year.

 

– Plan and hold Annual “Prayer Breakfast”.

 

– Collaborate with Shelby County safety departments on programs that reduce criminal activity relating to businesses (i.e. financial crime, ID theft, theft by employees, fraud by mail and telephone, embezzlement by technology, counterfeit bills, etc.).

 

– Identify countywide resources and leadership with whom to collaborate on key issues regarding quality of life issues (education, healthcare, recreation, arts, beautification,

 

 

2020 Business Plan – Approved 12/19/19

Page Five

 

retail, green space, etc.) that help make Shelby County an even better place to live and do business.

 

– Hold Annual Golf Tournament benefitting career readiness programming.

 

Finance & Administration Group

 

– Manage Chamber’s daily operations.

 

– Maintain financial records for the Chamber, the Chamber’s Community Foundation and 58, INC.

 

– Handle invoicing procedures for all Chamber, the Chamber’s Community Foundation and 58, INC.

 

– Develop annual budget for Chamber’s operations.

 

– Coordinate Nominations process for Chamber leadership roles.

 

– Plan and coordinate Annual Meeting of Investors.

 

– Plan and coordinate meetings for ShelbyOne – Next Level Up! investors.

 

– Coordinate all Chamber events and programs.

 

– Coordinate ribbon cuttings and ground-breakings for area businesses.

 

– Coordinate Ambassadors’ program.

 

– Coordinate on-going investor retention program.

 

– Manage and review Event Analysis forms for each event or program.

 

– Pursue collaborative efforts with all business and community organizations in Shelby County (e.g. 58, INC., Chelsea Business Alliance, Helena Business Alliance, Montevallo Chamber of Commerce and Westover Business Alliance).

 

Governmental Affairs Group

 

ShelbyOne – Next Level Up! Mission:

Serve as the leading voice for our Shelby County business community at all levels of government in order to sustain and enhance a pro-business climate.

 

– Update and enhance the Chamber’s “Public Policy Agenda” capturing the key issues impacting Shelby County businesses, and communicate those priorities to our elected representatives.

 

– Host a Legislative Preview event with Shelby County State Legislative delegation prior to the start of the annual State Legislative session.

 

– Increase the effectiveness of, and participation in, the Chamber’s annual “Montgomery Drive-In” event.

 

– Lead efforts to advocate for continued investment in transportation and infrastructure projects which spur positive growth and enhance the quality of life throughout Shelby County.

 

– Provide direct staff support for the “Shelby County Mayors’ Association” program to ensure continued collaboration at the local level through on-going communication, clear

2020 Business Plan – Approved 12/19/19

Page Six

 

understanding of issues of importance and promotion of policies that make it easy to do business in Shelby County.

 

– Host an Annual “State of our Communities” Luncheon with Shelby County Mayors.

 

– Actively engage with our Alabama Congressional delegation to ensure elected representatives are kept up-to-speed on all federal issues which impact Shelby County.

 

– Host “Washington Update” type programs with Alabama’s federal legislative delegation.

 

– Hold Annual “State of the County” Luncheon.

 

– Collaborate with 58, INC. on 2nd Annual “Shelby County Washington Fly-In” program for Shelby County businesses and community leaders.

 

– Coordinate “Coffee with the Mayor” events in all municipalities that wish to have them.

 

Investor Relations Group

 

– Provide quarterly updates to ShelbyOne – Next Level Up! investors.

 

– Hold a minimum of two ShelbyOne – Next Level Up! investor meetings to ensure engagement in program of work.

 

– Recruit 100 new investors.

 

– Coordinate volunteer recruitment effort of sponsorships.

 

– Host quarterly “Investor Receptions” for new and existing investors.

 

– Hold a minimum of four “CoffeeNET” networking programs.

 

– Hold quarterly “Business After Hours” networking programs.

 

– Hold a minimum of two NETWORK280 (networking and/ or professional development) programs.

 

– Update and maintain accurate records in investor database.

 

– Continue developing and promoting investor discounts (“Hot Deals”, Office Depot, etc.).

 

Tourism & Recreation Group

 

– Produce a weekly “What’s Happening in Shelby County” email for distribution to

hotels and other visitor locations to share with visitors to Shelby County.

 

– Produce a “Tear Off” Attractions map for distribution to hotels and other visitor locations to share with visitors to Shelby County.

 

– Host a minimum of 2 – 3 Chamber Luncheon programs on the topic of tourism &

recreation.

 

– Assist in promotion of local community festivals.

 

– Promote use of #DiscoverShelbyAL on tourism related social media posts.

 

– Access and fully utilize Alabama State Department of Tourism resources.